Mainstream celebrities are eager to appeal to the ‘Gen Z’ generation, and Jason Derulo has taken it in his stride, becoming a master of TikTok. The singer has now attracted a whole new load of fans, including TikTok star Addison Rae. The pair have even been spotted together.
But why is TikTok star Addison Rae with multi-platinum singer Jason Derulo?
Who is Addison Rae?
Addison Rae is a household name for the Gen Z’s, but anyone over the millennial age may be wondering who she is and what’s made her so popular.
Addison Rae Easterling has only just come into the spotlight within the last year, but she’s definitely made her mark! Last year we had barely heard of the app, and now it’s producing major stars like Addison Rae.
She downloaded TikTok back in 2019 and never looked back! She has now amassed over three billion views on the app.
Rae started off as a dancer doing competitions around the country, which may have helped her master the app, (we all know how hard it can be learning those TikTok dances!)
She has been part of the TikTok ‘Hype House’ since 2019 alongside other TikTok stars including Charli D’Amelio.
But her rise to TikTok stardom wasn’t planned. In an interview with Hollywire, she said:
“When I first downloaded TikTok, it was kind of as a joke,”
“I actually downloaded the app in July (2019), made a post with a friend, and literally out of nowhere it got … 93,000 likes, and I was like woah. I like this!” she added.
She recently sent Instagram crazy, posting a snap of herself looking cosy with fellow TikToker Bryce Hall. Fans are eager to know if this means the pair are dating.
A look into Jason Derulo’s Career
Jason Derulo first rose to fame when he released his hit single, ‘Whatcha Say’ back in 2009. Since then he has sold over 30 million singles and has achieved 11 platinum singles.
The singer also has 5 hit albums and has a number of awards under his belt including a Teen Choice Award for R&B album with his first self proclaimed album ‘Jason Derulo.’
In his personal life, Derulo famously dated the ‘No Air’ singer Jordin Sparks for three years, before ending their relationship in September 2014.
Although he may be older than the average Tik Toker, Jason Derulo has definitely made his mark on the platform…
So what is it about his videos that have made him so popular?
Jason Derulo on TikTok
Jason Derulo has definitely made his mark in the TikTok market. The 30 year old is rumoured to make over $75k each video. Raking up 540 million views and 30.1 million fans, we’re not surprised!
Jason loves to follow the trends, but his extreme editing and effort is what gets him top marks from viewers. Plus, with cameos from his niece Skylar and his dogs, there’s no wonder he’s a hit.
Fans on social media are loving his videos as much as we are!
jason derulo really has a degree in tiktok https://t.co/HD1y1Jpjm6
— Shafeeq (@Y2SHAF) May 24, 2020
Jason is not the only one who has used social media to appeal to Gen Z’s. DJ Khaled is also known to have used Snapchat to appeal to the younger generation. The producer is known as the “King of Snapchat.”
He used the app to propel his music career to the younger generations with his humorous personality, profiting off his catch phrases “Another One!” and “Major Key!”
The dance ‘Toosie Slide’, from Drake’s hit single, also became a TikTok phenomenon.
Why is Addison Rae with Jason Derulo?
So, we know how the two have taken over the social media platform TikTok and therefore, It makes sense for the two stars to join forces. The two have collaborated on TikToks for both of their channels.
The two collaborated in Derulo’s Los Angeles mansion, filming a range of videos.
Jason is no stranger to collaborations, have collaborated on singles with world wide superstars including Nicki Minaj and Ty Dolla $ign.
However, Addison is no stranger to collaborations herself, having previously collaborated with famous faces on TikTok including David Dobrik and even the Kardashians!
Jason and Addison filmed a number of videos, and of course had to get Jason’s songs in the mix! The pair filmed videos with his hit singles ‘Swalla’ and ‘Riding Solo’.
Addison Rae was accompanied by her father Monty Lopez, who is also a TikTok video creator with over 2 million followers and 61 million likes.
The talent must run in the family as Addison’s mum, Sheri Easterling, also has a huge following on the platform with over 170 million likes and 8 million fans!
Check out Addison and Jason’s collaborations here:
Who else would you love to see the two collaborate with? Let us know in the comments below!